«Stop Asking for a Seat at the Table: How Insights Can Shape Business Strategy». Liubov Ruchinskaya – Diageo
Beyond Data & AI: Why Human Leadership is the Ultimate Competitive Advantage in Insights
From agency roots to global leadership roles at Colgate Palmolive, Electrolux, and Diageo, Liubov Ruchinskaya, Head of Strategy, Analytics & Consumer Planning at Diageo, has spent her career elevating the strategic impact of consumer insights. As the founder of Insights Lighthouse, she is now on a mission to reshape how the industry is perceived at the highest executive levels; from Davos to Cannes.
In this episode of Insights Plaza, Liubov sits down with Joaquim to discuss the inflection point facing today’s insights professionals. In this conversation:
- The Career Journey: Key leadership takeaways from global corporate cultures
- Reinventing the Function: Why insights must transition from a support function to a «Growth Engine»
- Human Intelligence vs. AI: Where automation adds speed and where human emotional intelligence remains irreplaceable
- The Future of Agency Partnerships: Moving away from static reports to outcome-focused, long-term tech collaboration
- Insights Lighthouse: Bringing insights leaders into global forums like the World Economic Forum and Cannes Lions
👉 Listen to the full episode now and join the conversation.
