«The ‘Say-Do Gap’ as an Innovation Engine: Understanding Human Complexity». Claudia Sciarretta – Pepsico
Uncovering Brand Blind Spots: Why blind spots pose a greater threat to scaling brands than operational growth, and why local relevance must outweigh rigid data consistency.
In this episode, guest Claudia Sciarretta , Strategy & Transformation – Global Insights Director at Pepsico , unpacks how modern organizations can transform consumer insights into a strategic powerhouse, navigate brand blind spots, harness AI without losing human connection, and address toxic workplace environments through coaching.
Episode Overview As data environments and corporate dynamics grow increasingly complex, market research must move beyond static dashboards to create sense-making systems that drive high-level decisions. Claudia explores the delicate balance between internal analytics and external expertise, why scale isn’t what breaks growing brands, how behavioral contradictions unlock innovation, and how leadership coaching provides essential tools to handle toxic corporate environments.
What You’ll Learn
- The Next Era of Insights: How to transition from routine dashboard reporting to strategic sense-making models that influence executive decision-making.
- Uncovering Brand Blind Spots: Why blind spots pose a greater threat to scaling brands than operational growth, and why local relevance must outweigh rigid data consistency.
- AI, Synthetic Data & Human Reality: Where digital twins and AI-moderated platforms excel for hypothesis testing—and where real-world human moderation remains indispensable.
- Leveraging the ‘Say-Do Gap’: Why the disconnect between consumer words and actions isn’t a problem to fix, but an engine for product and strategic innovation.
- Navigating Toxic Environments & Coaching: How leadership coaching helps address workplace toxicity, navigate complex corporate dynamics, and foster healthier, resilient team cultures.
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