The takeaways from the Esomar Congress 2022 – Fenny Leautier (Philips), Graeme Lawrence (Insites Consulting)
October 2022
The takeaways from the Esomar Congress 2022 – In today’s episode we are going to talk about the major event of the insights and data industry, the . It has been held in Toronto and has represented the big comeback to in person global events. On a side and more personal note, it has been important to me as Toronto was the venue for the 2020 Congress, the one of my 2nd year as the Esomar President, frustrated by Covid (both the Congress and myself). So, yes, this year’s edition had a special meaning to me. Not only for this reason but, very importantly, for being the 75th anniversary of the association. An excellent opportunity to celebrate the contribution that ESOMAR has had to our profession, industry and our societies.
For this episode, I am really happy to count with 2 of the responsible for the Congress content: Graeme Lawrence from Insites Consulting as the Programme Committee chairman and Fenny Léautier from Philips as member of the committee. We get to better know these two influencers of our industry who talk about Congress and the main learnings they took away from this edition around:
- Esomar is the moment where best ideas from agency and client side come together to create the future together
- How the Programme Committee works and how rich and inspiring it is for its members. The independence of this team
- What if? What was the aim for this particular motto? The impact of Covid to set the re-set bottom
- The massive change of how we collect insights and connect to human truth experienced in the last couple of years defines how we prepare for the future. What is the impact we can create as insights professionals?
- Human Centricity
- The Impact of insights within organizations
- Think slow & Act fast
- The most global representation on the stage
- Trending Topics introduced at an early stage
- New required skills
- What if by Fenny and Graeme. True inspiration
Fenny Leautier leads the Marketing Insights & Analytics function for Philips Personal Health. she is a passionate leader with over 20 years’ experience in marketing insights & analytics, strategy and marketing & innovation. She is full of curiosity seeking for deep consumer insights and bringing them at the heart of marketing strategy & innovation to have true impact on people’s lives and the business. She is very passionate to progress on the transformation journey levering the power of data analytics while at the same time investing in human centricity as an organization, empathizing deeply with consumer and customer’s needs.
Graeme Lawrence is Managing Partner at InSites Consulting. He was part owner of Join the Dots in the UK for over 12 years and was instrumental in the joining forces of Join the Dots and InSites Consulting in 2019.
Graeme has over 25 years of market research and marketing experience, working across a range of categories, including CPG, retail, finance and leisure & tourism. His current role at InSites Consulting is as Global Client Partner, working with the organisation’s biggest clients to help them shape the future of their brands. Graeme plays an active role in the Research Industry, speaking at numerous conferences (Esomar, MRS, WARC, Marketing Week), chairing a number of conferences (including Esomar Congress 2022; Esomar Global Qual 2015 and MRS Real-Time Conference) and sitting on conference programme committees (including Esomar Congress 2019).
