We are delighted to share the Research Live article announcing the appointment of Joaquim Bretcha as Strategic Advisor at Behavix. This collaboration marks an exciting step forward for the company as it continues to drive innovation in the market research and insights industry.
For further details, please read the full article here
Some World Cup stories are written on the pitch. Others are written in the emotions of the people watching. When we started analysing Argentina’s social media conversations during the knockout stages of the World Cup, I expected to find discussions about football: players, tactics, referees and results. Instead, what emerged was something much more interesting….
In the fast-evolving landscape of global markets, the role of data and insights is undergoing a radical transformation. To explore this shift, the latest episode of Inside Plaza brought together Joaquín and Juan Carlos Cuadros, Director of Insights & Analytics for Latin America at Colgate-Palmolive. With over two decades of experience leading strategy for global…
JOACHIM (German) and JOAQUIM (Catalan) One of the things I love most about my international exposure is interacting with people. I’ve learned so much on so many levels! This is yet another example of cultural exchange. Before a webinar session where I moderated a panel of client-side professionals, my German friend Joachim told me that…
Is Latin America a single, homogeneous block? While shared languages and history create a sense of unity, the reality for the market research and insights industry is far more complex.
In this article, I explore the vibrant diversity of a region that has doubled its economy since 2000 and now counts with the consumer power of 665 million people. From the industrial powerhouse of Mexico to the institutional stability of Chile and the tech-driven giants like Brazil, Latin America is a «land of dualities» where magic realism and digital hyper-connectivity coexist.
Interview Summary: Joaquim Bretcha and the Future of Market Research In this interview, Joaquim Bretcha reflects on the major transformations that have shaped the market research industry, from the rise of digital platforms and automation to the impact of COVID-19 and, more recently, the emergence of Generative AI. A central theme is the growing importance…
In an era dominated by generative AI, massive data scaling, and instant dashboards, it is easy to mistake a high volume of numbers for true human understanding. To cut through the technological hype, the Insights Plaza podcast sat down with Vineet Ahuja, Vice-President Analytics and Insights for Procter & Gamble’s Europe operations. Recognized as one…
