«The ‘Say-Do Gap’ as an Innovation Engine: Understanding Human Complexity». Claudia Sciarretta – Pepsico
Uncovering Brand Blind Spots: Why blind spots pose a greater threat to scaling brands than operational growth, and why local relevance must outweigh rigid data consistency. In this episode, guest Claudia Sciarretta , Strategy & Transformation – Global Insights Director at Pepsico , unpacks how modern organizations can transform consumer insights into a strategic powerhouse,…