Interview with Behavix new Strategic Advisor Joaquim Bretcha, based in Barcelona, Spain.
Interview Summary: Joaquim Bretcha and the Future of Market Research In this interview, Joaquim Bretcha reflects on the major transformations that have shaped the market research industry, from the rise of digital platforms and automation to the impact of COVID-19 and, more recently, the emergence of Generative AI. A central theme is the growing importance…