IIEX Europe 2026 – Amsterdam

📅 Date: June 23–24, 2026 📍 Location: Amsterdam, Netherlands

Back in Amsterdam! Aside from my own hometown, this is the city I’ve spent the most time in over the last ten years. This time, I’m excited to be chairing a programme track.

For everyone attending IIeX Europe in Amsterdam, I’m excited to announce that I’ll be presenting what promises to be a highly inspiring session block at the Green Stage on Tuesday, 23 June, from 1:30 PM to 3:15 PM.

Together, we’ll explore a topic that sits at the heart of modern insights, research, and innovation: how to transform data into meaningful action.

Through sessions covering cultural influence, customer experience, insight generation, predictive innovation, and AI-powered intelligence, we’ll discuss how leading organisations are:

✅ Moving beyond traditional metrics to understand deeper human behaviours and motivations

✅ Combining multiple data sources to create richer and more actionable insights

✅ Applying new frameworks that connect evidence, meaning, and business impact

✅ Leveraging AI and advanced analytics to uncover patterns and accelerate decision-making

✅ Turning insights into actions that drive growth, innovation, and customer value

Featuring inspiring speakers from Space Doctors, Brussels Airport, Caplena, DoReveal, Mintel, and Crowned Bowman, this session block will offer fresh perspectives, practical frameworks, and thought-provoking discussions for anyone passionate about the future of insights.

📍 Green Stage
📅 Tuesday, 23 June
🕜 1:30 PM – 3:15 PM
📌 IIeX Europe – Amsterdam

Looking forward to seeing many of you there!

🔗 More info: https://www.greenbook.org/events/iiex-europe